Photo: Nikolaus Korab
New ways of doing crafts, new ways of doing business
Even the most beautifully designed and most perfectly executed objects are of no use, if they don’t find their market in the end. New approaches are needed in the development, marketing and design of products; methods that stand out from conventional, industrial mass production. Teams of NDU students and Werkaum members worked on tailor-made product designs and prototypes for individual businesses and also drafted concepts and strategies for their financing and usability in the framework of manual production, with the Werkraumhaus shop serving as a potential point of sale.
„Neues Handwerk Neues Wirtschaften“
In cooperation with the Bachelor program Manual and Material Culture, New Design University St. Pölten/Austria
January 26 – March 16, 2019
Made in – Craft and Design Narratives
October 1, 2018 – September 1, 2020
Made in is a research, design and heritage initiative encouraging collaboration and knowledge exchange between traditional craftsmen and contemporary designers. The aim of the project is to revitalize crafts tradition and educate designers about material and immaterial heritage, thus creating new, authentic and more sustainable face of contemporary design.
The Made in project aims to promote European craft heritage and innovative contemporary design to general public. The goal of the project is to establish knowledge exchange platforms, constructive dialogue, and ultimately, new collaborative practices between craftsmen and designers.
Made in emerged from the heightened awareness of the crucial role that traditional crafts and manufactories play in creating and sustaining local and European identity. Particularly in this age of globalization, the crafts – tightly woven into the fabric of local communities – present a way to preserve local identity and local distinctiveness. Furthermore, the craft production supports sustainable practices using locally sourced materials and encouraging re-usage / repair of existing products and thus promoting slow consumption (versus today’s age of excess).
However, craft workshops and craftsmen are disappearing from urban environments, expelled by overwhelming quantities of cheap “made in China” products. The craft and small manufacturing productions do not find a place within the contemporary designer practices. This is mostly due to the lack of direct exposure of new generations to the values, specifics and histories of these crafts, which present an essential part of any culture.
WHO (THE PARTNERS)
Austria: Werkraum Bregenzerwald
Croatia: Museum of Arts and Crafts (leading partner), Oaza Studio
Serbia: Nova Iskra – Creative hub, Mikser
Slovenia: Museum of Architecture and Design
Supported by CREATIVE EUROPE – CULTURE
Media information MADE IN